In this episode, Tony speaks with Craig Webb, the decades-long editor of ProSales Magazine and current President of Webb Analytics, about the importance of excellent communication and how to hone in on your skills. Craig is easily one of the best speakers and communicators in the building materials and construction supply industry.
Craig recommends we ask 3 simple questions:
What combination of media selection is the best given the outcome objective?
What is the clearest, simplest form for that message to be delivered effectively?
What is the best feedback loop to refine the message?
