COO

COO | Building Materials Manufacturing and Distribution | PNW

EXECUTIVE PROFILE

Senior marketing and general management executive with 30+ years driving profitable growth across consumer products, home appliances, HVAC, and manufacturing sectors. Proven track record transforming businesses through innovative go-to-market strategies, brand development, and P&L optimization. Led marketing operations for a $3.8B home electronics and appliances business, achieving 40% sales growth. Launched a national food brand into new category, growing from zero to $800M in six years. Recently restructured a specialty manufacturing company to achieve first-ever profitability with 10% sales growth. Expert in B2B and B2C marketing, digital commerce, customer segmentation, and cross-functional leadership. Cornell MBA specializing in Marketing and Finance.

KEY ACCOMPLISHMENTS

Marketing Leadership & P&L Management

• Led marketing for $3.8B home electronics/appliances business, delivering 40% sales growth (61% Home Electronics, 18% Home Appliances) in year two
• Managed $2.2B revenue across three business units, overseeing marketing, R&D, trade marketing, pricing, and regional sales
• Restructured specialty manufacturing company to achieve first-ever profitability with 10% sales growth
• Created first distributor partner program generating incremental sales over $2.5M through targeted channel marketing

• Earned #4 “Breakaway Brand” ranking among 2,500 brands evaluated

Digital Marketing & CRM Excellence

• Transformed media mix: reduced print spend from $135M to $60M, redirected to digital channels, increased marketing contribution 9.3% with flat spending
• Built first robust B2B customer database exceeding 200K contacts, increasing consumer leads by 50% without consumer advertising
• Developed CRM capabilities generating $20M+ incremental sales and $5M incremental margin through targeted segmentation
• Grew e-commerce to record levels with 180M impressions while doubling ROAS benchmarks

Team Leadership

• Led cross-functional teams up to 150 people across marketing, digital, CRM, creative, advertising, and project management
• Directed marketing department of 25 managing $865M in shipments and $50M+ advertising/promotion budgets
• Recognized as member of “Marketing 100” by Advertising Age