Chief Sales & Marketing Officer

Chief Sales & Marketing Officer | Specialty Product Manufacturing | Open to Relocation

EXECUTIVE PROFILE

Accomplished C-suite executive with 15+ years of progressive leadership across specialty building products distribution and manufacturing serving B2B and B2C markets. Known for strategic vision in brand development, digital transformation, and go-to-market execution across national retail channels including major home improvement retailers and professional distribution networks. Track record includes delivering $150MM+ in incremental revenue, achieving 20% YOY growth through organizational restructuring, and leading teams of 60+ professionals with full P&L accountability up to $50MM. Expert in leveraging CRM, marketing automation, and AI-driven platforms to accelerate customer acquisition and retention.

Key Accomplishments

Revenue Growth & P&L Leadership

• Generated $150MM+ incremental revenue and $60MM earnings through strategic market segment development
• Delivered 20% YOY revenue growth while managing $60MM business operations
• Led team to achieve $60MM in annual revenue across 15-state region with 13% revenue growth and 18% ASP improvement
• Grew business unit 70% while boosting profit margin 10% over 6 consecutive years
• Secured $300K+ first-year sales and generated 300 qualified leads valued at $20MM within 12 months

Marketing & Brand Transformation

• Achieved 200% annual growth in digital impressions and 200% YOY increase in brand awareness
• Increased customer retention and user engagement by 150% through loyalty platform rebuild
• Generated $3MM average incremental revenue annually through new product development launches
• Drove 120% YOY new customer acquisition growth through lead generation engine deployment

Organizational Leadership & Team Development

• Built and led cross-functional teams of 60+ regional marketing and sales professionals
• Boosted team satisfaction score from 50% to 95% through collaborative culture transformation
• Instrumental in earning “Great Place to Work” certification for 3 consecutive years

Strategic Planning & Go-to-Market Execution

• Managed multi-channel B2B/B2C strategies across major retailers (Home Depot, Lowes, Sam’s Club, Costco) and professional distributors
• Oversaw 13-brand portfolio with DIY/DIFM offerings and full budget oversight up to $50MM
• Delivered 15% annual revenue growth and 20% EBITDA earnings through market-backed strategies

Digital Marketing & Technology Implementation

• Engineered lead generation and qualification systems using Salesforce CRM and marketing automation platforms
• Developed end-to-end marketing campaign-to-sales lead tracking with KPI dashboards
• Accelerated awareness and engagement KPIs by 200% YOY through digital transformation