Marketing Director | Building Materials Distribution & Manufacturing | Midwest – open to relocation
EXECUTIVE PROFILE
Strategic marketing and operations leader with 20+ years driving revenue growth, brand transformation, and organizational effectiveness across healthcare, building materials, consumer packaged goods, and technology sectors. Specializes in translating vision into execution by aligning cross-functional teams, streamlining operations, and delivering measurable business outcomes. Proven ability to build trust rapidly with senior stakeholders, implement data-driven marketing strategies, and lead teams through complex change initiatives. Known for bringing focus and momentum to ambiguous situations while maintaining accountability for both financial results and team development.
KEY ACCOMPLISHMENTS
Strategic Marketing Leadership & Revenue Growth
- 83% increase in tradeshow leads year-over-year through redesigned activation approach
- 2X quality leads in Year 1 through vendor process optimization and media strategy overhaul
Operational Excellence & Cost Reduction
- $500K annual savings through vendor consolidation and agency optimization
- $300K annual savings via digitized collateral system and restructured messaging framework
- Launched 80+ market-specific plans supporting 300+ enrollment events for national insurer
- Led 18-person cross-functional team through reorganization to deliver anniversary campaign
Team Development & Organizational Leadership
- Built high-performance teams of 5-12 across marketing, analytics, and client services
- 4 direct reports promoted within 2 years through focused coaching and development
- Consistently achieved 9-10 customer satisfaction scores over 4-year period
- Led cross-functional SME teams of 7-18 delivering solutions for enterprise clients
Brand Strategy & Go-to-Market Execution
- Pioneered digital value proposition framework saving $300K annually
- Consolidated dual-brand platforms into unified enterprise career site
- Developed brand framework enhancing consistency across 5 segments and touchpointsals.