Regional Sales Manager

Regional Sales Manager | Building Materials Manufacturer/Distributer | West Coast

Executive Profile
Proven sales leader with a track record of building high-performance teams, expanding market share, and delivering sustained revenue and margin growth in the building products industry. Brings over 15 years of leadership in multi-state sales management, consistently outperforming market trends and driving aggressive growth strategies. Skilled at optimizing CRM and sales processes, executing effective pricing strategies, and strengthening dealer and distribution networks.

Key Accomplishments

Sales Growth & Market Expansion

• Led market expansion for a specialty product from $0 to $2.5M+ in under 12 months across WA, OR, ID, MT, AK, and HI, doubling distribution reach despite a 43% YoY industry decline.
• Exterior product category, grew product volume 62%, gross revenue 260%, and unit price 61%, while boosting gross margin 250% over four years, selling out production capacity.

Channel Development & Dealer Network Growth

• Expanded distribution networks by 35% and successfully converted over 50 new dealers in under three years across the Pacific Northwest.
• Built strong pull-through strategies with builders, installers, and architects to increase brand adoption and secure repeat orders.

Team Leadership & Development

• Managed and developed teams of up to 8 territory managers, increasing average rep sales performance by over 40% through targeted coaching, onboarding programs, and territory optimization.
• Created and delivered comprehensive sales training programs, reducing ramp-up time for new hires by 50% and improving quota attainment rates.

CRM Optimization

• Spearheaded Salesforce adoption and OKR-driven performance metrics, resulting in a 15% increase in close rates and improved forecasting accuracy by 20%.