Regional Sales Manager

Regional Sales Manager | Commercial Specialty Products | Midwest

EXECUTIVE PROFILE

Sales leader with 29 years in building materials delivering consistent double-digit growth across steel roofing/siding, commercial railing/decking, and PEX plumbing systems. Grew territories from $6M to $12M while achieving company-leading roofing sales. Delivered 15%+ annual growth across $90M+ region managing 10-person team. Expertise in pull-through strategies, multifamily market development, and dealer program architecture with 100% new product adoption rate across national accounts.

KEY ACCOMPLISHMENTS

Multifamily & Commercial Market Leadership

• Led commercial market expansion delivering highest commercial sales and growth percentage across all regions three consecutive years
• Managed complex projects for stadiums, theaters, museums with 9-12 month sales cycles

Territory Expansion & New Business Development

• Pioneered Florida market entry through independent rep network development
• Grew business from $9M to $11M+ at commercial railing/decking manufacturer
• Improved close rates 20%+ by transforming sales approach from project-based to strategic account-based selling
• Secured sole-source status at multiple national account branches

Sales Leadership & Team Development

• Previously managed 10-person team (5 direct, 5 independent rep agencies) delivering 15%+ annual growth
• Served on leadership team collaborating on ERP implementation and strategic planning

Marketing Strategy & Brand Development

• Increased annual marketing impressions 25% through refocused strategy on target markets
• Delivered 13% year-over-year sales growth with 4% margin improvement through integrated sales and marketing strategy
• 25+ years developing marketing messaging increasing customer loyalty and profitability